Now let’s switch to the sellers. You have merchandise for sale but you need to take it to where your buyers will see it and buy from you. In selecting a suitable location to open a shop, you think about proximity to your home, cost of rent, security of your goods, and perhaps most importantly, the popularity of the shop location. What’s the point in paying for a shop where you don’t get customers to buy your product? Regardless of where your shop is located, however, it is probably farther away from the phones and tablets of most of your customers. You might be on the next street, but a competing retailer who might be in the next town but has an online presence maybe closer to your neighbors who would rather make online purchases from the comfort of his home. So whether you already have shop, stall, or warehouse, or you’re selling from home, you bring yourself closer to a wider consumer audience when your business is online. So what do you need to do to achieve this?
First, create social media accounts which will be like your billboards on the streets. Make them catchy and inviting. Situate yourself in popular social media ‘streets’ such as Facebook, Instagram, and Twitter. Be active, be innovative, make yourself heard. To give your customers a better shopping experience, create cozy showrooms as it were. These are websites where the main business can take place, the buying and selling. But if you’re a small business, you may not have the capital to host and maintain a website to showcase your products and transact business. You are not left without help.